A4U Expo Day Two – The Affiliate Apocalypse Panel
Is it the end of the world for affiliate marketing as we know it?! I hope not, otherwise this huge Expo would be a bit of a waste of time, at least we are not all on a boat this year, last year the whole affiliate industry could have been wiped out with one leaky hole!
I’m very excited to be on this panel which Duncan Popham is leading and am joined by people who have a real passion for affiliate marketing, Julia Stent (Vodafone), Seth Richardson (DC Storm) and Robert Glasgow (Webgains).
So what is it all about? Well, the idea is that we want to form a panel discussion about the state of the affiliate industry and how we adapt to get where we want to be, which for most people I would assume is a bigger slice of the online marketing pie. We will touch on some current challenges which have come from the evolving channel such as the last click model, de-duping and transparency. All subjects that various stakeholders have differing views on so should make for a lively discussion.
I’m talking about transparency as this is something I have been focused on over the last year. I have some real concerns about transparency, not just from a client point of view but also in terms of what affiliates receive from clients and networks. This should be a really interesting and lively debate and I hope lots of passionate people will come along and pose some challenging questions for us as that’s what makes a good debate.
If you are not attending the Expo, can’t make the seminar or perhaps are not keen on voicing your question in an open forum please feel free to send to me pre-Wednesday and I will submit to the panel.
Affiliate Apocalypse Panel
Day Two
14.30-15.30