A4U Expo – My Agenda
This will be my third year at the A4U Expo so starting to feel a bit like the Excel centre is a second home as have spent many hours of my life there now. I am really looking forward to this year’s event mainly as I come from a different angle now working client side. Previously I have been at a network so working on the stand, chatting to people, arranging meetings so often missed a lot of the conference session previously so this year I can really make the most of some of the great seminars on the agenda. Here is what I will definitely be making an effort to see:
The Pre-Event Party
I’m not entirely sure I can make this one as the Excel centre is as far away from the BSkyB offices as you can get but I will try very hard as in previous years this has been arguably the best night. Most people arrive on the night before and everyone is relaxed so a great time to get chatting to new people and old friends before the intense atmosphere of the conference the next day. For those that have been there the last couple of years they will remember the strange lights overlooking the docks in the water, you have to see it to believe it.
Tuesday 13th – Day One of the Conference
9.30 am: Affiliate Marketing within the Media Mix
If I manage to get to Excel in time for this I will be heading to see Ewan talk. This is a subject I am quite keen on and is part of my role at Sky so might see if I can pose a few questions. I have heard Ewan speak a few times now and find him engaging and with a great understanding of affiliate marketing with a rare view of how it sits within the media mix so will be an interesting talk.
10.30am: Are Networks Dying
I will definitely be attending this talk as is something I have had numerous conversations with people about over the last 6 months. I feel that networks are under real threat and must adapt in order to add value to clients. I have been lucky enough to see both sides so will be really keen to join in this debate and hear the opinions of the different stakeholders.
2.30pm: The Truth will Out: Disproving Misconceptions in Affiliate Marketing OR Third Party Applications: The Future of Affiliate Marketing Industry
I’m really torn on this one, I know that Kevin Edwards has some really interesting data for his talk “the truth will out” but am really interested to hear expert opinions on third party applications and their place in affiliate marketing as I see this as a key area of growth for the industry. Will flip a coin, unless anyone wants to take notes for me?
5.15pm You Want to Tweet What?
Very interested to hear what the expert panel have to say about Twitter that we have not already heard! Am hoping it will be an interesting talk which will spark some new ideas.
Breakout Party – needs no introduction, the party of the conference, everyone who is anyone will be there.
Day 2 – The Hangover Day (not for me of course)
9.30am: Only 4.6% of marketers can spot a good landing page, can you?
This sounds really interesting and a bit different from some of the other subjects on the agenda and something that I would like to see some good case studies on as landing pages are often the simplest way to increase conversion
12.15pm: Beat your Merchant at their Own Game
The synopsis of this panel is as follows, I think I shall hide at the back, I hope this is more tongue in cheek however.
“You’ll not only increase your affiliate revenue, but even be able to profitably outbid your merchants and competitors on AdWords and push your earnings even higher. (Just make sure that they’re not in this session too.)”
1.30pm: What can the IAB Council do for You
As a member of the IAB Affiliate Marketing Council I will be giving my support to this panel and I hope that many people go as I think it really important not only to hear what we have been doing but for people to pose questions, concerns and ideas.
2.30pm: Affiliate Apocalypse Panel
I can’t get out of this one as I’m on the panel! I think this will be a really lively debate as we touch on some controversial subjects and issues that people are very passionate about such as transparency, last click model and the challenges of the affiliate channel in 2010. There are some really seasoned speakers on this panel including myself of course, Duncan Popham who has been around forever I believe and Seth will offer a really interesting view from a tracking perspective.
4pm: Case Study eBay’s Partner Network
I’m really interested in the quality click pricing that eBay have introduced so will be heading this to learn how it was implemented, why and successes so far.
After this session I will be calling time on hopefully a very enjoyable and informative Expo and heading for some relaxing drinks at the Fox which has become a regular haunt for the affiliate expo. Last year I met Matthew Le Tissier, wonder who I will meet this year…
Hope to see you there next week
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